It was love at first ride for a young Tom Sims in 1963. His core vision of snowboards, skateboards, and the boarding lifestyle, started as pure functionality, aimed at making design, innovation, and style a part of the riding experience. Passion and performance were the foundation of his iconic riding style. It was his dream to design and ride the best equipment in the world, and to share his passion with all willing to partake in what was once donned a rebel sport. Tom wanted every rider to feel that the SIMS equipment they are on will make a core statement.