SIMS® was founded in 1976 by Tom Sims, a true pioneer and world champion of skateboarding and snowboarding. Tom had one simple goal in mind when he established the SIMS brand: create the world’s leading Surf, Skate and Snow brand. His extreme dedication and passion for developing his brand allowed him to confidently progress into uncharted territory and turn his visions into a successful reality.
Since then, SIMS has revolutionized the sports of skateboarding and snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders that have all helped in growing and progressing the brand. As the first established action-sports brand, the philosophy of SIMS has always been simple, build product for skateboarders and snowboarders that delivers function, and most importantly fun.
September 12, 2012, as we all now know, was a heavy day. Tom Sims passed away at far too young of an age. It was an immense loss to snowboarding and skateboarding and to all who knew him. Lucky for us, Tom left behind a Legacy and his accomplishments speak for themselves. A true pioneer, Tom brought forward thinking concepts and product innovations that forever changed the landscape of the snow and skate industries. He essentially shaped both of these sideways standing disciplines as we know them today. His constant quest for the deepest powder, the longest downhill paved road and the smoothest wave has been and always will be an inspiration to us all. Thank you Tom, your vision has made us all who we are today. We are forever in your tracks.
Marc Vitelli – SIMS Brand Manager
“ Tom’s passion for board sports influenced so many people’s lives. Thank you for everything you did to make modern snowboarding and skateboarding what they are today. Riding for SIMS in the eighties was an incredible time in my life. Tom Sims, Snowboarding and Skateboarding legend will live in our hearts forever.”
“ Innovation. That was Tom. He was extremely dedicated and passionate about the development of his brand. For over 25 years we progressed SIMS with so many projects, we always wanted to keep that spirit alive with everything we worked on together, we really brought out the best in each other and believed deeply in that commitment.”
“ I say we all pause today and put a name to that first Pioneer, that first burst of energy that made us think, ‘There might be something to do here, something to grow here.’ The name of that Pioneer is Tom Sims. I will never believe Tom Sims invented snowboarding, I will always believe that he invented the Snowboarder.”
“ Tom was the first passionate skater, snowboarder and businessman to have the vision to produce the most important game changing product innovations of the board sports culture. Even in the early days with all the risk involved, using his own personal finances, years before other players, he confidently progressed into uncharted territory. This progression came from Tom’s strong dedication, focus and vision for developing these new disciplines.”
“ Tom Sims not only pioneered snowboarding, but he also popularized what has come to be known as the action-sports lifestyle. He had a different modus for having a good time standing sideways, depending on the season.”
“ Tom is the original action sports hero and a legendary character to all that knew him.”
“ With the passing of Tom Sims, the world lost a true pioneer in snowboard and skateboard culture that goes so much further than his impact in the products that carried the SIMS name. Tom's vision and relentless drive helped shape the identity of an entire generation who discovered a lifestyle that he helped create. Anyone fortunate enough to have stepped on a snowboard or skateboard in the last few decades owes a huge debt of gratitude to Tom Sims, and the work we did with Tom to create the Colorado Snowboard Archive in the Colorado Ski and Snowboard Museum in Vail has taken on even more importance as a way to preserve his legacy. We join the entire snowboard and skateboard world in our best wishes for Tom's family, and Tom, while you've moved on to deeper powder and smoother streets, you will never be forgotten. ”
Tom’s accomplishments speak for themselves. A genuine innovator, Tom commanded advanced product concepts that forever transformed the landscape of the skate and snow industry. Tom was passionate, had a clear vision and was always motivated by the results of hard work, accomplishment and progressing skateboarding and snowboarding.
Tom was truly at the forefront of the board-sports evolution. From the moment he first stepped on a surfboard, built his first skateboard and snowboard all in the early 60’s, he clearly saw the potential to live this board-sport lifestyle year round. By the late 60’s he was surfing, skateboarding, snowboarding and wakeboarding and these ‘Firsts’ only further cement his legacy and vision. He is truly the godfather of action-sports and the embodiment of pure stoke.