The History of Tom and His Brand

SIMS® was founded in 1976 by Tom Sims, a true pioneer and world champion of skateboarding and snowboarding. Tom had one simple goal in mind when he established the SIMS brand: create the world’s leading Surf, Skate and Snow brand. His extreme dedication and passion for developing his brand allowed him to confidently progress into uncharted territory and turn his visions into a successful reality.

Since then, SIMS has revolutionized the sports of skateboarding and snowboarding with forward thinking concepts, product innovations and an amazing list of pro riders that have all helped in growing and progressing the brand. As the first established action-sports brand, the philosophy of SIMS has always been simple, build product for skateboarders and snowboarders that delivers function, and most importantly fun.

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    ULTIMATE DAZE Teaser

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    In honor of our 40th Year standing sideways, we’re proud to present a short snowboarding video. We wait for the cold, we long for the snow and the itch to ride is ever present.

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    Summer Shreddin’ @ Woodward Copper Part 2

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    Part 2 from last month… It’s September and you’re thinking snow? The public park at Woodward Copper is still open, till September 25th! Seth Hill, Ryan Flaska, Aaron Golbeck and Ruby Peyton get their summer shred on! Film: RGW Productions Edit: Steve Lewis Band: Celebrity Crush Song: The Halo Effect Bandcamp link: https://celebritycrush.bandcamp.com/

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    More Summer Shreddin’ from Woodward Copper

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    https://www.youtube.com/embed/jHpWOlW0DNo It's August and you're thinking snow? The public park at Woodward Copper is still open! Seth Hill, Ryan Flaska, Aaron Golbeck and Ruby Peyton get their summer shred on! Film: RGW Productions Edit: Steve Lewis Music: "Soundcheck II- Just Friends" https://wearejustfriends.bandcamp.com/

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    Gettin’ Rowdy at Woodward Copper – Summer 2016

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    https://www.youtube.com/embed/iv0YliNmnJo Some of the crew made it up to Woodward Copper last week to get some summer shredding in. Here's a glimpse of what went down. Film and Edit: Steve Lewis Music: www.skirt666.bandcamp.com

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    Superpark 20 at Mammoth

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    https://www.youtube.com/embed/y_rofB-RGxU Check the action as the crew meets up at Mammoth for 6 days of ripping one of the most progressive parks of the season. Seth Hill, Josh Feliciano, Ryan Flaska and Ricky Gatterdam. Thanks to Snowboarder Magazine and the numerous other individuals who help make this rad event happen each year. Film: Steve Lewis - Edit: Jeff McReynolds

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    Hot laps through Colorado and Utah

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    https://www.youtube.com/embed/0jbI4MTDFFk Aaron Golbeck, Ryan Flaska and Seth Hill spin laps at Woodward Copper and Park City and set the parks a blaze! Edited by Seth Hill. #SIMSSnowboards #BackToTheCore #TheJuice #TheDealersChoice

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    Allyson Carroll rips the SoFun!

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    https://www.youtube.com/embed/58_pVLsFjts A few laps through the Northstar park with Allyson Carroll, who defines the new ‪SoFun‬. Filmed and edited by Rick Shimpeno. ‪#‎BackToTheCore‬ ‪#‎SIMSSnowboards‬

  • P: @slewdude

    Seth Hill – A Day Jumping at Breckenridge 2016

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    https://www.youtube.com/embed/6igv5V97zyM We all know that Seth Hill has some ups. Put him on the Blade in Freeway at Breckenridge and this is what you get. #BackToTheCore

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    Vince ‘The Chairman’ Sanders – Back To The Core

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    https://www.youtube.com/embed/0S99vZnA8OE Vince Sanders is known as 'The Chariman' around Colorado and his roots are deep in the industry. He's been shredding since 1981 and spent a lot of time tearing up Berthoud Pass, the only resort that allowed snowboarding in Colorado at the time. This is where he crossed paths with Tom Sims back in the early 80's. Tom gave him a catalog and Vince bought his first SIMS, this 1500FE, which then led him to open the Board Room in 1987, one of the first snowboard shops in Colorado. Check the dealer locator section on our website to find the all new, individually numbered, US made Blade and Juice at a snowboard shop near you: http://www.simsnow.com/store-locator/ #BackToTheCore

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    Salty Peaks Since 1987 – Back To The Core

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    https://www.youtube.com/embed/2zT_Gg9pvDA Dennis Nazari, founder and owner of Salty Peaks Snowboard Shop in Utah has been in business since 1987. If you aren't familiar, you should be. Within the walls of Salty Peaks is the Utah Snowboard Museum, which houses the World’s largest known collection of snowboards and skateboards. Over 1,000 boards are on display, impressive to say the least. We recently hung out in the shop with Dennis and pressed record as he shared a story about a snowcat tour he was on with Tom and some others in the late 90's. Dennis is passionate about snowboarding and SIMS and we couldn’t be more stoked that Salty Peaks is supporting our ‘Back To The Core’ re-launch this season. Check the dealer locator section on our website to find the all new, individually numbered, US made Blade and Juice at a snowboard shop near you. #BackToTheCore