It was love at first ride for a young Tom Sims in 1963. His core vision of snowboards, skateboards, and the boarding lifestyle, started as pure functionality, aimed at making design, innovation, and style a part of the riding experience. Passion and performance were the foundation of his iconic riding style. It was his dream to design and ride the best equipment in the world, and to share his passion with all willing to partake in what was once donned a rebel sport. Tom wanted every rider to feel that the SIMS equipment they are on will make a core statement.

Tom’s legacy is being honored and carried forward as we re-launch SIMS from where it all started, handcrafted in the USA. Original graphics, iconic to the legendary SIMS style and culture, and to the core belief in pure riding performance. Available only at some of the finest specialty shops around the country.

Taking SIMS “Back to the Core”, the way Tom would want it!

Available the first week of November, SIMS will release two retro-inspired boards built in Never Summer’s 26,000 square-foot factory in Denver. The Blade is a freerider and the Juice is an all-mountain freestyle true twin. They’ll retail for 520 dollars and 510 dollars, respectively, and both will have three-year warranties.


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