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Vince ‘The Chairman’ Sanders – Back To The Core

Vince Sanders is known as ‘The Chariman’ around Colorado and his roots are deep in the industry. He’s been shredding since 1981 and spent a lot of time tearing up Berthoud Pass, the only resort that allowed snowboarding in Colorado at the time. This is where he crossed paths with Tom Sims back in the […]

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Salty Peaks Since 1987 – Back To The Core

Dennis Nazari, founder and owner of Salty Peaks Snowboard Shop in Utah has been in business since 1987. If you aren’t familiar, you should be. Within the walls of Salty Peaks is the Utah Snowboard Museum, which houses the World’s largest known collection of snowboards and skateboards. Over 1,000 boards are on display, impressive to […]

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8 Tricks of Hanukkah 2015

In honor of the ‪festival of lights‬, Seth Hill put out a little ‪8 tricks of Hanukkah‬ edit. Good times, happy holidays! Filmed by: Steve Lewis ‪#‎BackToTheCore‬

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SIMS Juice 2015

The Juice has pop! Seth Hill spins some late season park laps at Cardrona Alpine Resort in New Zealand. The Juice is produced in limited quantities, check our dealer locator to find a shop near you!

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SIMS Blade 2015

Seth Hill rips a Blade through the late season snow down at Cardrona Alpine Resort in New Zealand. These are produced in limited quantities, check our dealer locator to find a shop near you!

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Cutting Edge Since 1985 – Back To The Core

Craig Pedemonti, founder and owner of the Cutting Edge Snowboard Shop in Berlin, CT, has been skating since the 70’s and snowboarding since 1984. The Cutting Edge, which Craig founded in 1985, was one of the first shops on the east coast to sell SIMS boards. We recently spent some time with Craig and captured […]

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Opening Day – Loveland, Colorado 2015

The stoke was high, vibes were positive and Seth Hill came out of the gate with some moves on the Blade as lifts began to spin in Colorado last week. Here’s to Mother Nature delivering the goods over the next 6 months! The Blade and the Juice will be available before Thanksgiving. Check our Dealer […]

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‘Back To The Core’ Factory Edit

It was love at first ride for a young Tom Sims in 1963. His core vision of snowboards, skateboards, and the boarding lifestyle, started as pure functionality, aimed at making design, innovation, and style a part of the riding experience. Passion and performance were the foundation of his iconic riding style. It was his dream […]

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Seth Hill Superpark 19 Edit

Photo: E Stone – While we wait for mother nature to deliver the goods, feast your eyes on the Superpark19 edit that Seth Hill just dropped. He’s got a deep bag of tricks and what’s more impressive is that this all went down less than a year after breaking his back. The kid is motivated. […]

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Seth Hill rips a 1988 SIMS 1/2 Pipe

Seth Hill absolutely ripped Boreal Mountain during the 2015 Tom Sims Retro World Snowboarding Championships in March. He rode a 27 year old SIMS 1/2 Pipe and all the action was captured on a Garmin VIRB camera. Check the radness here.

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