Sims

Sims rider Steve Fisher shook up the podium this weekend, winning halfpipe at the U.S. Snowboarding Grand Prix at Boreal Resort. Fisher threw a frontside air, backside 9, frontside 10, cab 1080, frontside 9 to take the win. Fisher was followed in second by Louie Vito who won the last three Grand Prix in a row and is the tour's reigning champion. "I am very excited. I've had a couple of second places so far and having the win is always great," Fisher said. "I am looking forward to getting underway with the closing of the season. This is definitely fuel for the fire." Nice work Steve!

Winter X Games 13, the premier winter action sports event in the world, will be held this weekend January 22-25, in Aspen, CO. Sims athlete, Steve Fisher, who will be competing in his seventh Winter X Games, won the superpipe gold in 2007 and 2004. Fisher is riding well and ready to claim gold for the third time. Check out http://espn.go.com/action/news/story?id=3808102 to view the competition schedule. Turner PR has been working vigorously to generate a buzz around Fisher and the Sims brand for the X Games in a local and national media campaign. Fisher has been interviewed for Channel 7 (ABC), Channel 9 (NBC), Channel 31 (FOX), Plum TV Vail, TV8 Vail and Plum TV Aspen. He is also spotlighted in The Denver Post and The Aspen Times. Last but not least Fisher will be featured on the Tonight Show, airing January 27, 2009. Very exciting, be sure to watch and cheer Steve on!

Tom Sims will also be in attendance at the X Games where he will be presenting the medals for the women’s superpipe awards ceremony Friday night. Tune in to watch Tom! The Games will be televised in high definition on ESPN and ABC. Check out http://espn.go.com/action/news/story?id=3810914 to the get EXPN TV schedule.

 

Sims got together with Colorado’s newest resort, Echo Mountain, to produce 50 limited edition twin tip shred sticks. Available in sizes 151, 154, 157 and 160, each snowboard is individually numbered and are available exclusively at Echo Mountain.

 

Steve Fisher placed 2nd in the men’s superpipe finals at the second stop of the Winter Dew Tour in Mt. Snow this past weekend. Fisher raised the bar high on his first run, spinning all the way down the pipe throwing back-to-back 7s, back-to-back 9s, a 1080 and a cab 9. His resulting score of 92.75 put the pressure on all the other riders. Everyone had a tough time overcoming Fisher's strong standing except for Shaun White who snatched the lead on his second run. Fisher is in a good spot heading into the X Games later this month. Be sure to tune in http://espn.go.com/action/xgames/index for videos and more!