Winter X Games 13, the premier winter action sports event in the world, will be held this weekend January 22-25, in Aspen, CO. Sims athlete, Steve Fisher, who will be competing in his seventh Winter X Games, won the superpipe gold in 2007 and 2004. Fisher is riding well and ready to claim gold for the third time. Check out http://espn.go.com/action/news/story?id=3808102 to view the competition schedule. Turner PR has been working vigorously to generate a buzz around Fisher and the Sims brand for the X Games in a local and national media campaign. Fisher has been interviewed for Channel 7 (ABC), Channel 9 (NBC), Channel 31 (FOX), Plum TV Vail, TV8 Vail and Plum TV Aspen. He is also spotlighted in The Denver Post and The Aspen Times. Last but not least Fisher will be featured on the Tonight Show, airing January 27, 2009. Very exciting, be sure to watch and cheer Steve on!
Tom Sims will also be in attendance at the X Games where he will be presenting the medals for the women’s superpipe awards ceremony Friday night. Tune in to watch Tom! The Games will be televised in high definition on ESPN and ABC. Check out http://espn.go.com/action/news/story?id=3810914 to the get EXPN TV schedule.