Sims Adopt a Highway
- Date
- 2010-08-20
- Category
- News
- Tags
- Sims, Snowboards, Green, Clean
- Author
- Sims Crew
The Sims crew came together once again for a great day in the mountains for our Sims Adopt a Highway litter clean up. Our team picked up over 50 giant bags of trash along an 8 mile stretch of I-70 and made Colorado a little more beautiful. Thanks to everyone for working so hard to keep the Colorado High Country trash free.
New "I'm w/ Stupid" Teaser f/ Dummer and Langlois!
- Date
- 2010-08-10
- Category
- News
- Tags
- Sims, Snowboards, Erich Dummer, Colin Langlois, I'm with stupid
- Author
- Sims Crew
Sims riders Erich Dummer and Colin Langlois are both shredding in this sneak peak of the upcoming "I'm With Stupid" video. We're looking forward to the full release!
Check out the Vid on Vimeo! Role Model Productions - I'm With Stupid
Sims at Grom Week!
- Date
- 2010-08-05
- Category
- News
- Tags
- Sims, Snowboards, Woodward, Grom
- Author
- Sims Crew
Sims once again sponsored Woodward at Copper’s Grom Week, July 25th – July 28th. With over 50 caffeine charged kids in attendance the coaches and counselors had their hands full. Sims team riders Erich Dummer, Steve Fisher, Seth Hill and Bryan Daino guest coached the eager campers and encouraged them to try new tricks out on the hill. After spending their mornings on snow the kids moved into the Woodward Barn to develop their skills on the trampolines, foam pits and snowflex jumps… and in their free time they raced go karts, played Rock Band and battled at ping-pong. Each camper walked away with Sims t-shirts, stickers and bandannas and the most improved shredders with the best attitude scored a Sims snowboard. A big thanks to the Woodward staff for having us and to the Sims riders for your time and patience! Check out more photos on the Woodward site
Dummer @ Woodward
- Date
- 2010-07-02
- Category
- News
- Tags
- Sims, Snowboards, Erich Dummer, Woodward
- Author
- Sims Crew
Sims rider Erich Dummer is spending his summer coaching at Woodward Copper. Obviously he has made time to get some riding in for himself as well at the on-hill terrain park. Yes, there is still snow in July.
Who is Jason Swartz?
- Date
- 2010-01-26
- Category
- News
- Tags
- Sims, Snowboard, Shred Sims
- Author
- Sims Crew
Do you know Jason Swartz? The man? The mystery? The legend?
Probably not, but he sent us a big thank you and some pictures of himself after winning the December 2009 Shred Sims giveaway and we wanted to give a shout out to a fellow shredder and Sims fan. Jason scored himself a full on Steve Fisher gear package just for entering his name for the giveaway, and we're all stoked to see him already out there tearing it up. Here's to you, J.S.
Name: Jason Swartz
Age: 30 Location: Okotoks, Alberta
Favorite mountain: Castle Mountain
What do you do when you're not riding: Thinking about riding and working in Architectural Design.
What was your craziest shredding day/experience: Wildhorse Catboarding in the B.C. Interior
Why you signed up on Shred Sims: Checkin' out new product and the chance of winning.
Think you've got what it takes to be randomly selected to win Sims gear? Enter for Shred Sims by clicking here!
Daily photo - Steve Fisher @ Grand Prix
- Date
- 2009-12-14
- Category
- News
- Tags
- Sims, Snowboards, Steve Fisher, Grand Prix
- Author
- Sims Crew
This past weekend, Copper Mountain, Colorado saw the first series of qualifiers leading up to the winter Olympics: The Grand Prix. Sims rider Steve Fisher was captured and featured in the New York Times in their coverage as the competition heats up. Good luck Fish!
Steve Fisher on the cover of Westword!
- Date
- 2009-12-10
- Category
- News
- Tags
- Sims, Snowboards, Steve Fisher, Westword
- Author
- Sims Crew
Sims rider Steve Fisher graced the cover of Denver's Westword magazine this week, and the accompanying article goes in-depth into his riding, lifestyle, Olympic pressure, and the progression of today's Snowboarding. Read the full article by clicking here.
Sims and Echo Mountain Butter Box Collaboration
- Date
- 2009-11-25
- Category
- News
- Tags
- Sims, snowboards, Echo, butter box.
- Author
- Sims Crew
Anxious to get your shred on and learn some new skills? Sims Snowboards and Echo Mountain are bringing some new features to Colorado’s front range! Two 4’ wide by 16’ long butter boxes were designed and manufactured by the Echo Mountain crew. These features, which are co-branded, will cater to riders of all levels and be set up at Echo once they open in early December! Strap in and spin to win.
For the complete photo collage build of the butter boxes, click here.
The new Sims mascot
- Date
- 2009-09-23
- Category
- News
- Tags
- Sims, Snowboards, Mascot
- Author
- Sims Crew
Hired initially in research and development, Ollie quickly climbed the ranks until his passion and quiet determination found him sitting at the top of Sims worldwide. He is known for showing up an hour early to work and staying two hours after, making sure the brand is on track and represented at all times.
Sims Cause - Adopt a Highway
- Date
- 2009-08-01
- Category
- News
- Tags
- Sims, Snowboards, Adopt a Highway
- Author
- Sims Crew
At Sims we take pride in our beautiful state of Colorado and found the perfect way to ensure it stays that way! This summer the Sims crew volunteered their time to help beautify the Colorado high country through our Sims Adopt A Highway program. We picked up over 50 giant bags of trash alongside an 8 mile stretch of Interstate 70 while sporting ultra-fashionable neon orange vests. Fun finds of the day included multiple rear view mirrors, a refrigerator door, a library DVD (Air Bud to be exact, but don’t worry, we returned it to the library) and a five dollar bill…score! Thanks to the Colorado Department of Transportation for allowing companies like Sims to get involved and make a difference! Do your part…..please don’t litter on our highways!