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What was that up there? Is that...the 2012/2013 SIMS Protocol designed by Grant Coghill? Nope. That's actually Tom Sims' eighth grade photo.
Just kidding. It's the 2012/2013 Protocol. You were right.
The men's Sims Destiny snowboard was designed by Texas rock poster artist Jared Connor. Jared creates posters with that irrepressible irreverence native to the Lone Star state. After years of late nights, last calls and paying his dues in the live-music clubs of Austin, he began producing his own posters in 2000. He founded his studio, Mexican Chocolate Design, shortly after that. With a graphic vision forged in the fires of the Gulf War and a graphic vocabulary refined by his early schooling in commercial art and screen-printing, Jared refuses to create designs that are trite or trendy. To see more of Jared's work go to www.mexicanchocolatedesign.com.
The Sims crew wants winter to live on so we are finding ways to incorporate sustainability into everything we do, even product. The Sims eco-friendly 09/10 Ultimate Vice snowboard was inspired by the 1988 Sims 1700 Ultimate board graphic. The twin tip medium flex Ultimate Vice features a direct print process on a bamboo topsheet, bamboo sidewalls, an X wood core and basalt glass. The Ultimate Vice comes in sizes 154, 157 and 160. To purchase this board click here