The men's Sims Destiny snowboard was designed by Texas rock poster artist Jared Connor. Jared creates posters with that irrepressible irreverence native to the Lone Star state. After years of late nights, last calls and paying his dues in the live-music clubs of Austin, he began producing his own posters in 2000. He founded his studio, Mexican Chocolate Design, shortly after that. With a graphic vision forged in the fires of the Gulf War and a graphic vocabulary refined by his early schooling in commercial art and screen-printing, Jared refuses to create designs that are trite or trendy. To see more of Jared's work go to www.mexicanchocolatedesign.com.