Sims

Check out all the deets for the new Sims Protocol Artist Series board that was designed by The Silent Giants.

The 11/12 Protocol board designed by Silent Giants marks the third installment of the Sims Artist Series Collection. Silent Giants, chosen for their uncanny sense of palate, placement, texture and contour designed a luminescent mountain scape perfect for initiating day dreams…or nightmares. The two man design group out of Detroit is known for their band artwork influenced heavily by the aesthetics of printmaking, nature and all things vintage. Built on an EZ Rocker Flat construction, this true twin, all mountain board brings together performance and creativity for an unforgettable ride.

Head over to Youtube to check out the 11/12 Protocol!

Sims commissioned Oakland base illustrator Hannah Stouffer to design the 10/11 Men's Protocol and Women's Heiress boards. This is the second installment of the Sims Artist Series collaboration with a well known artist. Born in Aspen, CO, Hannah has strong ties to the snowboard community and her work really communicates the essence of the Sims brand. Her art brings a fresh perspective to the Sims line shown in the vibrancy of the “Winters Mountain” piece contrasted against the white top sheet of the Heiress board.

Promoting a darker feel, the “Black Dawn Brings Me Here” piece printed on the bamboo Protocol was used in a four board series to capture the art in its entirety. To learn more about Hannah Stouffer visit www.GrandArray.com.

To see the entire Sims product offering check out www.SimsNow.com, and be sure to come back early December to watch the Hannah/Sims collab video and see the whole process unfold..

The 2010 Take the Lake Competition took place this past weekend with our own team rider Seth Hill making a splash. Seth rose above the competition during the Triple Air Jumpline Slopesytle contest at Lake Tahoe’s Alpine Meadows. Representing Sims snowboards and outerwear Seth had the right mix of trick execution, amplitude, fluidity, and difficulty in the Saturday championship round to slide into the 2nd place podium spot and take home his cut of the cash prize purse.
 
Seth also took 2nd place at Echo Mtn.’s Liptricks Not Lipstick contest earlier this month. He is all over the place slaying podiums left and right. Congratulations Seth!! 

The 09/10 Sims Artist Series snowboards, men's Protocol and women's Heiress, were designed by Denver artist Jason Thielke. Thielke’s work is linear, layered, dynamic and multi-media in nature. It encompasses both contemporary and traditional techniques much like the architectural design of today.  Thielke’s drawings communicate the artist’s interest in behavioral juxtaposition within individuals. This topic is shown throughout the works by combining flowing curves to represent natural beauty and hard straight lines to represent intentional thought. Thielke earned his Bachelor of Fine Arts from the Northern Illinois University School of Art. His work has been featured in galleries and art fairs throughout world. To see more work by Jason Thielke go to www.JasonThielke.com.

Sims got together with Colorado’s newest resort, Echo Mountain, to produce 50 limited edition twin tip shred sticks. Available in sizes 151, 154, 157 and 160, each snowboard is individually numbered and are available exclusively at Echo Mountain.