SIMS rider Seth Hill has recently partnered up with POW (Protect Our Winters) as part of their Riders Alliance program. Protect Our Winters is the environmental center point of the winter sports community, united towards a common goal of reducing climate change's effects on our sport and local mountain communities. POW believes that to really effect things, consumer behavior needs to change and that the power of an actively participating and united community can have a direct influence on climate change, now and for generations behind us.
“So pumped to be working with such an amazing organization, on such an important cause,” Hill said. “There are so many ways to help the sport and industry we love so much, I can't believe such a simple and important thing as our climate hasn't been on more people's minds. I can't wait to see how much good POW can do. The first step is knowledge and understanding. So I hope everyone will check out POW and do your part!”