Sims

Late last season, in hopes of finding new terrain and lots of pow, the Sims crew headed down to Crested Butte, Colorado to shoot the 10/11 ad campaign. Three full days were spent in the backcountry hitting natural features that were only accessible by snowmobile. The last three days of the shoot were spent on hill at a closed to the public Crested Butte riding pipe, park and a special hip build. The mountains provided a beautiful backdrop while the snow continued to dump and the riders stomped landings in order to get the shot. The images were once again captured by Snowboarder Magazine’s Senior Photographer, Aaron Dodds and footage was shot by Justin Gunson.
 
But the fun really didn’t get started ‘til late night when pants would come off and the posing would begin in front of the white seamless backdrop. You just never know what you are going to get when you mix PBR, a handle of Jack and taxidermy animals. Here is a sneak peek…come back this fall to see all the debauchery.